Alternative Perceptions of Design: From Lucy to Bernini

By Kenneth Segal and Jonathan Ventura.

Published by Design Principles & Practices, a book imprint by Common Ground Publishing

Format Price
Book: Electronic $US15.00
Paperback $US40.00

DOI: 10.18848/978-1-61229-837-5/CGP

Just think about how many objects you’ve used, from the moment you woke up this morning to the moment you sat down to read this book. The toothbrush, the cup you used to drink your coffee, the clothes you put on, the chair or sofa you’re sitting on and the tablet you may be using to read this book. The fact is that we live in a world of design—totally surrounded by designed objects. They are so ubiquitous that it is hard to imagine a world without them. Every single object that we use or have is the result of a thought process involving designers, engineers, manufacturers, and technology. Where did it all start? What were the historical and social influences that brought about these culturally multi-coded objects? In this volume, we try to answer these questions using a multi-disciplinary approach, combining design theories, history, and design anthropology. By considering design in its broadest sense we hope to present an alternative perception of design, unlike the classic type of introductory volumes dedicated to the subject. Using examples from industrial design, graphic design, and architecture, the book is laid out thematically, rather than chronologically. Starting with design in the Paleolithic era and then the Neolithic revolution, our journey takes us through prehistoric, ancient history, medieval times, Renaissance, and Baroque design as it manifested in religion, militarism, political agendas, topography, and historical creativity. Naturally, while the history of design is the main issue of this volume, it is rooted in contemporary socio-cultural developments, aiming to offer an alternative approach to practitioners and anyone else who is interested in the fascinating world of design.

Book: Electronic (PDF File; 15.927MB). Paperback (Book: Print (Paperback)). Published by Design Principles & Practices, a book imprint by Common Ground Publishing.

Kenneth Segal

Associate Professor, Inclusive Design, Hadassah Academic College, Jerusalem, Israel

Prof. Kenneth Segal is a leading industrial designer in the field of transportation and an associate professor at the Department of Inclusive Design at Hadassah College in Jerusalem. Segal has founded, built, and headed two academic departments of Industrial Design in Israel, in Shenkar School of Engineering and Design and the Hadassah Academic College. In doing so, he has been one of the leading figures to define, mold, and improve Israel's design education discipline. A visiting lecturer at the National Institute of Design (NID) in Ahmdebad India, Segal teaches the history of design, design culture, and design methodology.

Jonathan Ventura

Senior Lecturer, Inclusive Design, Hadassah Academic College, Jerusalem, Israel

Dr. Jonathan Ventura is a design anthropologist and is currently a senior lecturer at the Department of Inclusive Design at Hadassah Academic College, Jerusalem, and at Bezalel Academy of Art and Design. He is also a research fellow at the Helen Hamlyn Centre for Design, Royal College of Art, London. He specializes in applied anthropology, design anthropology, and social and medical design. His latest publications include "Uncanny Mechanics: Industrial Design and the Threatened Body" in Design Philosophy Papers and "Walls, Enclaves and the (Counter) Politics of Design." in Journal of Urban Design.